Your post sort of proves the point. Hobbyists/tinkerers probably wouldn't consider an iPad because of who they are. That puts this device in a different market

Your post sort of proves the point. Hobbyists/tinkerers probably wouldn't consider an iPad because of who they are. That puts this device in a different market segment. Despite the fact that this device has similar features and form factor to the iPad, this device and the iPad aren't really competing for the same customers.