One downside of Scrivener is how old UI feels and looks. It definitely needs a heavy facelift after all these years. Oh and the use of RTF docs. I'd say that w

One downside of Scrivener is how old UI feels and looks. It definitely needs a heavy facelift after all these years. Oh and the use of RTF docs. I'd say that when someone comes to the table with markdown support, a UI that matches the times, a better format, and strap Pandoc on top of it, you'd see a true competitor to Scrivener. Scrivener satisfies the market but I think a straight up clone with a few changes and a few extra features could easily take over. Not one of these alternatives that keep trying out something "new".