I had an ongoing relationship with a company and got them to pay a deposit for a product before we even started the company. We would not have started the comp

I had an ongoing relationship with a company and got them to pay a deposit for a product before we even started the company. We would not have started the company without that deposit and I would have done something else in that case. Anyway I think you should know who your first paying customers are going to be before you start anything. But don't take anyones word for anything. Lots of people will say "yeah I'll buy that if you make it" but not everyone will follow through.