Combining maps with road journey data is already an oligopoly, based on: first mover advantage, economies of scale, network effects, satnav products/apps, in-ca

Combining maps with road journey data is already an oligopoly, based on: first mover advantage, economies of scale, network effects, satnav products/apps, in-car systems, mobile device OS oligopoly, fleet management data and value added data analytics. The 3+1 companies of sufficient scale to dominate the market are: Google (Android), HERE (was Navtek, was Nokia), Tom Tom (Apple iOS), and Inrix (startup) - which does not create its own maps, but has captured enough driving data to compete with the Big 3. The only other major map provider is Microsoft Bing, but it does not (AFAIK) have significant products based on driving data, although it does have 'T-Drive' and various other research efforts. Losing the battle for mobile OSes has crippled its efforts.