This is why public sentiment has become hard to measure. The result of elections, for example, will become increasingly harder to predict as individual opinions

This is why public sentiment has become hard to measure. The result of elections, for example, will become increasingly harder to predict as individual opinions become more private. It used to be fun to share who you are voting for when randomly called. Now sharing your true beliefs or opinions comes with a risk of mob reprisal. In future, the future will be less predictable.