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As I see it, you have a problem convincing people of the value of your service, particularly the value over a different solution (i.e. Excel). I like your Video
by sdfx 16y ago
As I see it, you have a problem convincing people of the value of your service, particularly the value over a different solution (i.e. Excel). I like your Video on the Blog page and I'd move this to the first page. However, a scatter graph can easily be drawn in Excel - maybe add a more "awesome" example?
I don't know what you think of the freemium model, but it could be an alternative to your free trail. It could make sense to introduce a free product category with maybe 10 free graphs and datasets with less than n elements. This way, customers aren't bound by the 30 days and have more time to warm to your product.
You write that there are differences in the design themes across the different products (basic, designer, premium)? I'd explain the difference in detail - you could use a check list of the available features - so that it's clear why premium is better.
- jorangreef 16y agoIt's not a problem of convincing people. It's a problem of thinking you need to convince them. All this convincing is getting in the way. Just let them use it right there on the home page and spend your time improving your app, not your marketing. Ever seen any Excel marketing?
- sdfx 16y agoThen why not skip the sign up page completely? Let everyone upload non persistent data with a limit on the number of data points.
- jorangreef 16y agoBy the way, I think you're onto something great. Everyone will one day use a web-based graph creator. And it could probably be simpler than you think. Make it easy for Steve Jobs to add a graph to his next presentation. He's not going to need to import a massive data file. He's going to want a few data points. He's going to want the best looking graphs you can imagine.
- revorad 16y agoHey jorangreef, thanks for your comments. I especially liked your conversation with yourself :D Having just the application itself on the homepage was in fact my very first ugly version. A couple of people have mentioned it now, and I'm wondering if thats what I should do again.
- revorad 16y agoThanks sdfx. I do need to show better examples. I'm not exactly sure of the pricing yet, it is an experiment still. I'm considering making it free for students.