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Sorry, I guess I wasn't clear enough in the article. The point of the low PageRank is that it identifies the low-competition keywords/key-phrases. i.e. If you
by spxdcz 16y ago
Sorry, I guess I wasn't clear enough in the article.
The point of the low PageRank is that it identifies the low-competition keywords/key-phrases. i.e. If you have a HIGH PR site, then you can rank pretty well for any key phrases, but if you have a LOW PR site, then you'll only rank for the key phrases that nobody else ranks for.
So, as you regularly post a range of topics on a low PR site, you'll only see search referrer traffic coming through for the subjects that have a 'gap'.
It's not really about the brand, that's just an aside.
Also, of course, ranking on Google is made up from hundreds of factors; PR is just one of them, but it's indicative of lots of the other factors (number, quality and diversity of incoming links).
- JangoSteve 16y agoThanks for the clarification, that makes more sense. I think you overestimate the difficulty in ranking for keywords for which many others already rank, though. For instance, my relatively new consulting website ranks on the front page for common words/phrases, like "phusion passenger," and it only has a PR3. Your article states that PR3 is low enough, but I would say that if you have good in-page SEO, etc, you really need a PR1 or PR2 to get the effect you're talking about.