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AWS is an offshoot of building the massive system needed to process the "we sell absolutely everything" goal. Methinks they just got so good at it, cloud servic

AWS is an offshoot of building the massive system needed to process the "we sell absolutely everything" goal. Methinks they just got so good at it, cloud services just kinda took on a life of its own and grew from there - but still feeds the retailing monster. Echo is a consequence of exploring digital appliances as marketing tools. If you're going to build a device which can voice-interface someone ordering 6 bottles of Tide with extreme ease, doesn't take much more to turn it into a nice music speaker and tell you weather & sports & jokes on request. Echo, Fire, etc are just extensions to feeding the retailing monster. Do notice how Amazon's innovative foray into cell phones crashed & burned hard - despite being lauded as rather a well-built device. That shows how straying too far doesn't work, and that "far" isn't very.

traek 9y ago
In what way is the billions of dollars Amazon is spending on original content "just an extention to feeding the retailing monster"? It's easy to point to one failed product as proof that "straying too far doesn't work", if you can do the mental gymnastics required to classify all their successful products as somehow more connected to their original goal.
- m_mueller 9y ago
  IMO you do have a good point: Nothing about Prime seems to play particularly to Amazon's strengths, other than the wide reach of their sales channels (but if that's an argument, you could as well have Walmart doing the same). This is especially visible when you compare their software to Netflix. Still light years ahead of Apple though.
- coredog64 9y ago
  Prime Video is a benefit of Prime. I have Amazon Prime for the shipping benefits. I appreciate the video side, but I wouldn't pay $99/year for it.
plicense 9y ago
I worked at Amazon for a while and the point to note is that the Fire phone, despite being a public failure, led to a lot of things at Amazon. For ex: 1. The computer vision and machine learning stuff behind the 8 cameras on the Fire phone has been repacked and reused at multiple places. There's also a object recognition service in AWS if I remember correctly. 2. The FireOS, which powered the Fire phone, is being used on all Kindles except the older e-ink Kindles. While the hardware division was indeed shut down, Amazon did manage to salvage as much as they can. The cloud service didn't take a life on its own - in the very early days there was just EC2 and S3, nothing else. It took a lot of focused investment, commitment and trust from the management to give the AWS experiment more time so that it could succeed and eventually it did. Fire phone was one of Amazon's many experiments. It failed sure, but hey you miss 100% of the changes you don't take.
- moduspwnens14 9y ago
  > The cloud service didn't take a life on its own - in the very early days there was just EC2 and S3, nothing else Just a minor point of correction: Actually SQS was first. https://aws.amazon.com/blogs/aws/aws-blog-the-first-five-years/ https://aws.amazon.com/blogs/aws/aws-blog-the-first-five-yea...

traek 9y ago

In what way is the billions of dollars Amazon is spending on original content "just an extention to feeding the retailing monster"? It's easy to point to one failed product as proof that "straying too far doesn't work", if you can do the mental gymnastics required to classify all their successful products as somehow more connected to their original goal.

m_mueller 9y ago
IMO you do have a good point: Nothing about Prime seems to play particularly to Amazon's strengths, other than the wide reach of their sales channels (but if that's an argument, you could as well have Walmart doing the same). This is especially visible when you compare their software to Netflix. Still light years ahead of Apple though.
coredog64 9y ago
Prime Video is a benefit of Prime. I have Amazon Prime for the shipping benefits. I appreciate the video side, but I wouldn't pay $99/year for it.

plicense 9y ago

I worked at Amazon for a while and the point to note is that the Fire phone, despite being a public failure, led to a lot of things at Amazon. For ex: 1. The computer vision and machine learning stuff behind the 8 cameras on the Fire phone has been repacked and reused at multiple places. There's also a object recognition service in AWS if I remember correctly. 2. The FireOS, which powered the Fire phone, is being used on all Kindles except the older e-ink Kindles. While the hardware division was indeed shut down, Amazon did manage to salvage as much as they can. The cloud service didn't take a life on its own - in the very early days there was just EC2 and S3, nothing else. It took a lot of focused investment, commitment and trust from the management to give the AWS experiment more time so that it could succeed and eventually it did. Fire phone was one of Amazon's many experiments. It failed sure, but hey you miss 100% of the changes you don't take.

moduspwnens14 9y ago
> The cloud service didn't take a life on its own - in the very early days there was just EC2 and S3, nothing else Just a minor point of correction: Actually SQS was first. https://aws.amazon.com/blogs/aws/aws-blog-the-first-five-years/ https://aws.amazon.com/blogs/aws/aws-blog-the-first-five-yea...