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This is the right way. Building a mass market car is an enormous exercise. We have seen this with Tesla, which has thrown money at the problem and will still ta
by anilshanbhag 9y ago
This is the right way. Building a mass market car is an enormous exercise. We have seen this with Tesla, which has thrown money at the problem and will still take 4 years to become mass market (2.5 already over + another 1.5 years). After these 4 years, its unclear what the value add will be.
- bobsil1 9y agoDesirable EVs which define the category.
- hkmurakami 9y agoTesla has built a category from the ground up. That is a very different challenge from replicating an existing business that has gone through decades of refinement.
- ctdonath 9y agoBut isn't what Apple (at least via rumor) was planning to do - build a category from the ground up a la Tesla, even if outright buying the full capacity of a major automotive manufacturer which barely has a grasp on EVs (think Bolt, Leaf, i3, etc)? I mean the OP referenced rumors of spherical wheels and other total revamping/replacing of existing tech plus totally new tech to boot. If anything, "replicating" (or outright purchasing) what was developed over decades is just entrenching the past. Apple succeeds as it does by practically inventing future tech and making it instant commodities (yes, they're not always first, but hit so hard and go so far they dominate first movers).
- rconti 9y agoThe Roadster started production in 2008. I don't even know how long it was in development before that. To me, that counts as part of trying to build a mass market car. Yes, it was a niche vehicle, but if you want to point to the Model S as the start point, it's either ALSO a niche vehicle, or already represents success at building a mass market vehicle.