>But you're right that the general public isn't going to shrug when $AUTOMAKER's car runs over a skateboarder and the company says "We are committed to safety a

>But you're right that the general public isn't going to shrug when $AUTOMAKER's car runs over a skateboarder and the company says "We are committed to safety and we'll try harder next time." Unfortunately many examples from recent years (acceleration pedals, air bags, tires) show that after few weeks everybody will forget about the issue and move on.