Hi Arturadib, Jason here. I think you'll find when reading the individual posts on each topic that it's not contradictory. Also there's a distinction between

Hi Arturadib, Jason here. I think you'll find when reading the individual posts on each topic that it's not contradictory. Also there's a distinction between seeking things like competitive advantage -- which of course you have to do -- and going ahead and doing something regardless. That is, "just do it" is the prime mover, but of course you have to be seeking things like happy customers, competitive advantages, ability to describe what you do in 30 seconds, etc., as you go. Also remember this is in the context of pitching investors, at which point you do need some ideas -- you can't pitch "I'll just try stuff."