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As of writing, Vudu offers content with a few different business models, but none of them are based around a monthly subscription. This doesn't exist. Instead,
by niftich 9y ago
As of writing, Vudu offers content with a few different business models, but none of them are based around a monthly subscription. This doesn't exist.
Instead, depending on the title, Vudu offers a short-term pay-per-view option to "Rent" and a buy-once stream-anytime option to "Own". It has other content that's accessible ad-supported for no fee.
Additionally, it's a participant in both UltraViolet and Disney's equivalent, which are services that assert DRM authorizations, so Vudu will stream content that UV or Disney asserts the user has rights for; retail discs' bonus "Digital Copy" is handled this way, and they also offer a Vudu-branded equivalent to a core UltraViolet service where you attest that you own a physical copy, and they give you DRM rights for a digital copy at a low price point.
In a way, this all sounds pretty arcane and complicated, and is a lot closer to movie studios' and TV pay-per-view providers' mid-2000s view of the world than to the landscape as envisioned by today's Netflix or Hulu -- but that also sets Vudu apart. It's more comparable to iTunes, or Google Play, or Amazon's for-purchase options, or even the Microsoft Store or the PlayStation Network, or half a dozen other players in this space; most of which have a tendency to be closely tied to a particular computing platform, often to the point of that network being unavailable on the outside.
On that metric, Vudu offers multiplatform presence and longstanding relationships with a wide range of movie studios, and seamless integration into the studios' physical-to-digital ecosystem, but is woefully underutilized by its corporate parent.