I could easily afford to pay $100/month for it. I just don't want to, because the perceived value isn't there. Do you think Mark Zuckerberg is willing to pay $

I could easily afford to pay $100/month for it. I just don't want to, because the perceived value isn't there. Do you think Mark Zuckerberg is willing to pay $1000 for a Big Mac? He has the money. He can easily afford it. What difference does it make to him?