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In case of 4.4 KitKat it was the idea of Nestle's advertising agency, J. Walter Thompson [0]. It was novel at the time, and it as more than just jumping on the
by pawelk 9y ago
In case of 4.4 KitKat it was the idea of Nestle's advertising agency, J. Walter Thompson [0]. It was novel at the time, and it as more than just jumping on the letter "K", because it tied the "have a break, have a kitkat" line with the idea that people reach for their smartphones when they have a break. Now I imagine it's just people in suits negotiating the deal for the next release name.
[0] https://jwt.co.uk/work/android https://jwt.co.uk/work/android
Disclosure: I have worked for a JWT subsidiary at the time.
- kllrnohj 9y agoI think you're overselling JWT's involvement. That link just says that the brokered the deal, not that it was their idea. All the stories I've heard[1] say the idea came from Google as Hiroshi Lockheimer (now head of Android & Chrome OS) was a big fan of KitKats. 1: https://www.theverge.com/2013/9/3/4691040/android-kitkat-the-story-behind-a-delicious-partnership https://www.theverge.com/2013/9/3/4691040/android-kitkat-the...