CPMs vary widely -- from $0.001 (yes that's 1/10 of a cent) to $40-60 for highly targeted verticals. Educators don't have so much money to spend. It depends on

CPMs vary widely -- from $0.001 (yes that's 1/10 of a cent) to $40-60 for highly targeted verticals. Educators don't have so much money to spend. It depends on how motivated and targeted your audience is, and how good of a sales team you have to leverage that audience (if you were thinking AdSense, think again. Unless your audience is mesothelioma educators). The only way to get a $10 CPM these days is with direct/premium sales. Some reading: http://www.mikeonads.com/ http://www.mikeonads.com/ http://andrewchen.typepad.com/ http://andrewchen.typepad.com/ http://clickz.com/experts/ http://clickz.com/experts/ http://ecpm.typepad.com/ http://ecpm.typepad.com/