"Shaming" to cause change doesn't' mean the recipient of shame is the same person you are trying to change. Often shame is just a first step, the second step be

"Shaming" to cause change doesn't' mean the recipient of shame is the same person you are trying to change. Often shame is just a first step, the second step being mob mentality taking over and other people joining the shaming, and the "change" lies somewhere in the effect of the mob. Possibly the intended target has nothing to do with the original target, and they were only chosen because of a high probability to incite the mob mentality in others. Things are not always as simple as they seem.