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The amount of value we've come to expect for zero cost on the internet is pretty incredible when you think about it. The move to monetize users beyond just thro
by Bretts89 9y ago
The amount of value we've come to expect for zero cost on the internet is pretty incredible when you think about it. The move to monetize users beyond just throwing ads up makes a lot of sense with click rates sitting at 0.05%. Even freemium web platforms are struggling to get paid conversion rates in the range of 2 to 4 percent of total users.
- soared 9y ago1. Zero cost to build and host the site, produce content, and market it? 2. Display ads aren't meant to be clicked, they're meant to be seen. CTR is irrelevant. Publishers are paid by impressions, not clicks.