Sadly, it is the recession, not the awareness. It is like with car sales: every time gas prices go up, people start buying Priuses, etc. But the minute gas pri

Sadly, it is the recession, not the awareness. It is like with car sales: every time gas prices go up, people start buying Priuses, etc. But the minute gas prices come down, SUVs (the bigger, the better) are all the rage again.