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Why did Conde Nast buy reddit in the first place?
by duck 16y ago
Why did Conde Nast buy reddit in the first place?
- 9oliYQjP 16y agoFor the same reason they bought Ars Technica. It was an Internet play to say "look we're still relevant." Except, they used the wealth they accumulated in their print empire to try to prove relevance in the online age. Truth be told, they didn't choose badly with Ars Technica and Reddit. Those calls are far better than Murdoch's Myspace play. But c'mon, they haven't done anything with Ars Technica or Reddit because the print guys don't understand the Internet and never will. They need to be doing the exact inverse of what they're doing. They tried to bring Reddit to Wired. Instead, they should have been asking how to bring GQ, Wired, et al to Reddit and Ars Technica.