3 ms·
Isn't this just new-speak for "advert"? Or product placement, or something? Using a communication channel to sell a product, seems like advertising to me.
by unwind 9y ago
Isn't this just new-speak for "advert"? Or product placement, or something?
Using a communication channel to sell a product, seems like advertising to me.
- SmallDeadGuy 9y agoIt's only advertising if the positive review/comments were actually payed for. It's completely different if the review/gameplay video wasn't payed for and contained unbiased opinions.
- 5trokerac3 9y agoI'd be amazed if there wasn't at least a little greasing of palms involved.
- Retric 9y agoAdvertising need not be paid, viral campaigns are based on this idea. In one twist you may have an add in front of a movie trailer online. So, in effect the add is content and you get paid to show your add.
- jasonlotito 9y agoIts ad for ad(vertisement), not add. Not that you are wrong or this lessens your comment, I just saw the mistake repeated, and figured you just didn't know. =)
- confounded 9y agoIn most cases you'll see, it is a type of advertisement commonly called sponcon, or sponsored content. Creators are now obliged to differentiate sponsored and non-sponsored content, though there is almost no enforcement, and it rarely happens.