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The weirdest part about the flip was that it almost seemed like Cisco acquired it to kill it off. It had such a strong ad campaign, and then it just evaporated?
by pavement 9y ago
The weirdest part about the flip was that it almost seemed like Cisco acquired it to kill it off. It had such a strong ad campaign, and then it just evaporated?
Looking back at that moment in time, it seemed a little too early to catch the wave of youtube fame and stardom, but had it been a little later, and a little more refined (and maybe with some endorsement deals or product/service alignment) it seems as though it could have been the kind of product that could land itself in the hands of most youtubers as the preferred video recorder for capture and uploading.
But I guess high-end cell phones and the nightmare of Windows 8 (and weak or absent linux support) probably also had a hand in sealing the flip's fate.
- ghaff 9y agoCisco has tended to have issues with consumer brands. With respect to the Flip specifically, it was hot for a time but probably ultimately not a long-term product niche. By the time, everyone was taking and sharing video, they were doing it on cell phones. There's still a market for standalone video but it's mostly high-end (and often it's DSLRs).