Yeah, YouTube marketing is certainly a big part of making your game popular now, especially when you don't have a well known brand to back it up (it's also at l

Yeah, YouTube marketing is certainly a big part of making your game popular now, especially when you don't have a well known brand to back it up (it's also at least partialyl how the likes of Minecraft and Five Nights at Freddy's found their own audiences). But in this case, there are other factors too. For one thing, Kickstarter is really crowded nowadays. As a result, it can be pretty hard to stand out on the site, let alone get anyone influential to cover your game on a media site or their YouTube channel based on that alone. Approaching the influencers and getting their help took them out of that situation, and turned them from 'a bunch of nobodies trying to get support for a non existent game based on trailers and marketing promises' to 'the team behind a game played by millions of people'.