I'm looking forward to "positioning against the competition". I think this is something a lot of startups will find useful. Many people have good ideas, but whe

I'm looking forward to "positioning against the competition". I think this is something a lot of startups will find useful. Many people have good ideas, but when it comes right down to it, it's a dog-eat-dog world, and the cash flows from the customer/users opinion of your offering weighed against the competition. You can iterate all day long, but to take home the money you need to be more attractive than the others out there. That takes a well thought out plan.