3 ms·
I'm a big, big fan of equity in the broadest sense. All co-founders get equal equity, pay, etc. The effort required to succeed is substantial, so you need every
by jwilliams 9y ago
I'm a big, big fan of equity in the broadest sense. All co-founders get equal equity, pay, etc. The effort required to succeed is substantial, so you need everyone to be all in. It'll ebb and flow, but that's the way it should even out.
Today, being a technical co-founder gives you an advantage. However, that advantage is really a broader pool of people and ideas that you can work with. When you get a match -- that's it -- you're now all in this together. Choose wisely, then commit strongly. Personally I'd be uncomfortable with a situation where I was getting paid and my co-founders weren't.
If it's early days, or you've just met, stress test the partnership. What sort of exits are you after? Ask some hard questions. What if we couldn't fundraise? What if we need to to layoffs? What is we get a generous, but not massive, offer in the first couple of years? Some of those questions will feel churlish when you've not even got any runs on the board (and they are), but they're essential to finding out if this is a work dynamic that will make you successful.
Really push it. You should (must) have some really uncomfortable conversations early on. You'll have them eventually, so better to know who you are together before investing too much more time.
The good thing about the above is that you can do that pretty quickly. Start with an afternoon, a weekend, a few working days. Then go from there.