Looks like the result was more positive than that though I'm curious how they came to the final conclusion: "Using data from Google Trends, Twitter, Nielsen rat

Looks like the result was more positive than that though I'm curious how they came to the final conclusion: "Using data from Google Trends, Twitter, Nielsen ratings and Vital Statistics birth data, Professors Kearney and Levine found that teens who watch “16 and Pregnant” immediately go online to search for (and tweet about) birth control and abortion. Through some very impressive and fascinating dot-connecting, Kearney and Levine found that “16 and Pregnant” led to a 5.7% reduction in teen births — a percentage that accounts for one-third of the total decline in teen births: 20,000 fewer teen births a year."