When I say that they need more people, I mean that they need customer service that can handle the new market, legal people for the new laws, finance people for

When I say that they need more people, I mean that they need customer service that can handle the new market, legal people for the new laws, finance people for the taxes, etc. I'm aware they can largely reuse the code that underlies their service. People do switch their ride solution. For example, I used to use taxis when I needed to hire a ride. I switched to uber because it was easier and cheaper. If something was as easy and cheaper, I'd use that instead (For example, I use lyft whenever it has a better price and I have the time to check). Building a competitor for a single city seems plausible. I don't think there is a technology related hurdle. All you need is the capital to build the brand and to be competitive on price.