Agreed, this is how I expect things to shake out. A tech company when partnering with non-tech people needs to be the right set of circumstances to make work.

Agreed, this is how I expect things to shake out. A tech company when partnering with non-tech people needs to be the right set of circumstances to make work. Say if one of those doctors quit and did this full time for you pushing sales to other doctors, maybe it would have worked. But trying to build a product with people not at the same commitment level is hard.