A very simple sales model is that your prospect has to understand what your offering does, believe that you can deliver, and then find a reason to act. Technica

A very simple sales model is that your prospect has to understand what your offering does, believe that you can deliver, and then find a reason to act. Technical expertise and experience can contribute significantly to the first two steps (although the ability to clarify benefits is critical) but "sales" is normally more important for understanding how to get a prospect to act/purchase.