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Unless that secret ingredient has some insulating properties, the "tasting cool" is almost certainly a visual effect. I'd love to see a triangle test where blin

Unless that secret ingredient has some insulating properties, the "tasting cool" is almost certainly a visual effect. I'd love to see a triangle test where blindfolded people tried to pick out the warm one. I'd bet they'd be damn near 100%.

dTal 9y ago
It could be a menthol / eucalyptus type of thing.
beering 9y ago
It's likely still cool after sitting for a while, just not ice cold. If you take melted ice cream and eat/drink it, it's still cool, although probably less pleasant.