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I don't think you understand their business. The code that supports the US market also supports the UK market, it needs changes for currency/regulations, but it
by valuearb 9y ago
I don't think you understand their business. The code that supports the US market also supports the UK market, it needs changes for currency/regulations, but it's not being entirely rewritten. Providing the booking service for a ride can't cost more than a few cents, and they get paid a few dollars.
And Uber has hundreds of competitors, and it's crushing all of them because of brand. I have Uber on my phone. I will never have your app. Getting app installs is hugely expensive and they have a huge lead. Even if you pay for installs, people will delete your app as soon as they realize you don't have as many drivers.
They have a huge lead in a big market. They need to not lose that.
- ImSkeptical 9y agoWhen I say that they need more people, I mean that they need customer service that can handle the new market, legal people for the new laws, finance people for the taxes, etc. I'm aware they can largely reuse the code that underlies their service. People do switch their ride solution. For example, I used to use taxis when I needed to hire a ride. I switched to uber because it was easier and cheaper. If something was as easy and cheaper, I'd use that instead (For example, I use lyft whenever it has a better price and I have the time to check). Building a competitor for a single city seems plausible. I don't think there is a technology related hurdle. All you need is the capital to build the brand and to be competitive on price.