I agree with other comments that practice is important. Even more important is getting good input that you can model. Read fiction every day. While non-fiction

I agree with other comments that practice is important. Even more important is getting good input that you can model. Read fiction every day. While non-fiction is generally read for the purpose of furthering an instrumental goal (e.g. learning how to do something or learning about something), fiction's one job is to be interesting. As a result, even storytellers who are relatively weak by the standards of fiction authors are well ahead of typical business speakers or writers. Pay attention to what keeps your attention and why. Pay attention to what you remember a week after you've finished the book.