My guess is that it's "cool" to be a tech company. It gives an excuse to not be profitable. Get wider range of talent. My current and my previous company is a

My guess is that it's "cool" to be a tech company. It gives an excuse to not be profitable. Get wider range of talent. My current and my previous company is a traditional business, both more than 20 years old. They sell a product or service that has existed for decades. But damn they both tried to say we are a startup, we are a tech company, etc etc.