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It's a mystery. They do have a nice app for hailing their taxis, but so does my local "legacy" taxi company. Similarly: Why is Blue Apron a tech company? Th
by Lazare 9y ago
It's a mystery. They do have a nice app for hailing their taxis, but so does my local "legacy" taxi company.
Similarly: Why is Blue Apron a tech company? Their business model is putting food in a box, and then shipping it to people. That's great, but my local grocery chain does that too?
And then there's Juicero, who's only claim to being a tech company seems to be they printed QR codes on the packaging, despite the QR codes being entirely unnecessary to their core business. If Kraft puts a QR code on a box of mac and cheese so you can scan it and get a cooking instruction video on your phone, do they become a tech company too?
It's just branding.
- fma 9y agoMy guess is that it's "cool" to be a tech company. It gives an excuse to not be profitable. Get wider range of talent. My current and my previous company is a traditional business, both more than 20 years old. They sell a product or service that has existed for decades. But damn they both tried to say we are a startup, we are a tech company, etc etc.
- svdsojfjkss 9y agoI see you've read Matt Levine's newsletter: https://www.bloomberg.com/view/articles/2017-08-09/yogurt-liquidity-and-listings https://www.bloomberg.com/view/articles/2017-08-09/yogurt-li... They're virtual-reality companies.
- deleted 9y ago[deleted]
- tedmiston 9y agoAfter the slashed IPO pricing and the continued downward trend since, besides the fact that Blue Apron's unit economics are dubious, the market has been crystal clear that they don't value Blue Apron as a tech company. https://hackernoon.com/blue-apron-is-not-a-tech-company-neither-is-its-value-representative-61a019e449d2 https://hackernoon.com/blue-apron-is-not-a-tech-company-neit...