FWD:Everyone is basically troll-proof because it requires the permission of each message contributor before a user can publish an email conversation. (Unless a

FWD:Everyone is basically troll-proof because it requires the permission of each message contributor before a user can publish an email conversation. (Unless a message contributor has been anonymized.) We've been mainly focused on building out the technology rather than promoting it so it remains to be seen how this model will work, but we made this design decision for largely the reasons that pg suggests. The theory is been to err on the side of starting with too much friction, and successively remove friction for people making positive contributions. This obviously means getting off to a much slower start than most other social sites, but with the benefit of avoiding the death spiral of negativity that kills most of the social sites that get initial traction -- Secret, Whisper, Yik Yak, etc.