I can't find a reference through all the noise, but I remember it being quite expensive for McDonald's to develop a new food. If they use a fresh egg for exampl

I can't find a reference through all the noise, but I remember it being quite expensive for McDonald's to develop a new food. If they use a fresh egg for example, where will the supply come from when they can monopolize all the egg production for a region? The food must be formulated to be cheap, hit the right market, taste great, last, and have a high profit margin. Fast food is more of an industrial project. Then they have to worry about distribution, training, marketing, manufacturing, and how it will be manged throughout the world. 8 figures might not be a reach. And nobody can copy it because of the brand McDonalds and how they do all that other stuff. They don't need a patent.