Senior digital media guy here. If I were to ask some pointed questions around these claims they might be along the lines of... - What is the distribution of vi

Senior digital media guy here. If I were to ask some pointed questions around these claims they might be along the lines of... - What is the distribution of view durations? Given how Snap counts a view I'd be shocked if more than a small percentage were longer than a second or two. - How many of these views were paid to increase reach (either directly or via some deal given their investment in Snap)? Most "successful" online videos like this are kicked off with sizeable spend to claim large view counts, get a spike for popularity (which in some platforms can help get organic views) - What so subsequent views and view duration cohorts look like? I'd be shocked if there wasn't steep drop off. - What is the distribution of account age for these viewers? This could flag less sophisticated fake account creation if there was any padding going on.