3 ms·
We primarely discussed the user acquisition costs in this thread and I pointed out a huge conversion breaker in the acquisition funnel of mobile which just let
by thinbeige 9y ago
We primarely discussed the user acquisition costs in this thread and I pointed out a huge conversion breaker in the acquisition funnel of mobile which just let the costs skyrocket. If users stick or not after being acquired is as important but another discussion (rentention & churn).
- pjmlp 9y agoIf they click on link and close the window without doing anything relevant, they weren't acquired.
- thinbeige 9y agoBut the funnel till this point you mention is MUCH cheaper on the web than on mobile (where people also install and deinstall right away or never use that app). And this 'being cheaper' is the whole discussion around.
- pjmlp 9y agoWell it is a matter how much marketing money you have spent to make them click on the link in first place.