Holt's numbers are for 30 minute views of roughly five minutes of news, if there's enough going on not to require filler, ten minutes of complimentary copy, pol

Holt's numbers are for 30 minute views of roughly five minutes of news, if there's enough going on not to require filler, ten minutes of complimentary copy, political preaching to the choir, and video news releases, and finally fifteen minutes of advertising. The snapchat thing is for starting 30 second videos. They're providing a similar amount of news content after all the corrections are applied. Also all social media services have purchased content and purchased clicks available. Its impossible to estimate how many of the 29 million are bots or purchased traffic. Combined, Holt has a larger reach, at least for now.