Problem is, how is this different than something else: the days when you can claim to be fast, scalable, distributed etc. and get some traction are over. These

Problem is, how is this different than something else: the days when you can claim to be fast, scalable, distributed etc. and get some traction are over. These terms are so overused and overhyped that they have lost all meaning to potential users. In the database world, "scalable" is the new "object-oriented".