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I think it's important to note that this is an observation and not a correlation. It's a completely untestable hypothesis. Besides, if the article is trying to
by edge17 16y ago
I think it's important to note that this is an observation and not a correlation. It's a completely untestable hypothesis.
Besides, if the article is trying to contrast against technology, I don't think the development cost of recipes is anywhere close to that of semiconductors. I doubt it cost McDonald's eight figures to develop the egg mcmuffin.
- toddh 16y agoI can't find a reference through all the noise, but I remember it being quite expensive for McDonald's to develop a new food. If they use a fresh egg for example, where will the supply come from when they can monopolize all the egg production for a region? The food must be formulated to be cheap, hit the right market, taste great, last, and have a high profit margin. Fast food is more of an industrial project. Then they have to worry about distribution, training, marketing, manufacturing, and how it will be manged throughout the world. 8 figures might not be a reach. And nobody can copy it because of the brand McDonalds and how they do all that other stuff. They don't need a patent.