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We use minutes watched at my company to talk about how much screen time content has as it's much more compelling and accurate than 'views' imo. We just hit 7 Bi
by uncoder0 9y ago
We use minutes watched at my company to talk about how much screen time content has as it's much more compelling and accurate than 'views' imo. We just hit 7 Billion minutes watched for last 30 days.
- shostack 9y agoNot sure I agree. Lots of 1-3 second views can easily add up but as an advertiser I'd laugh if you tried to say they were quality views unless you had your logo/CTA at the very beginning. Avg. View duration is just as important to look at, and just as important to compare against the timing of the messaging.