They seem to be in a unique position to monetize with multiple models. Compared to something like Github, Docker and Docker Swarm has much more opportunity for

They seem to be in a unique position to monetize with multiple models. Compared to something like Github, Docker and Docker Swarm has much more opportunity for large enterprise support contracts. Most companies feel that Docker is synonymous with containers, yet still don't fully understand the technology. Git already had a high adoption years before Github was around so developers were familiar with it (or other VCS) and didn't need to spend thousands of dollars to support a git repo. On the other hand, curious how much revenue DockerHub is bringing in and where they will plan on taking it. That model seems closer to Github. Will it be a newer way to discover new OS or even propriety images like how devs use Github?