Interesting. Both Google and Zynga are very much data driven companies. Remember story about Google choosing shade of blue by testing 41 variants? That's how

Interesting. Both Google and Zynga are very much data driven companies. Remember story about Google choosing shade of blue by testing 41 variants? That's how Zynga designs its (extremely successful) games. Everything is measured and analyzed. They are basically conducting one massive experimental psychology study of what makes people (s)tick.