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Well, you would be wrong. Every step between a customer and completing an order is a loss of sales.
by ipqk 9y ago
Well, you would be wrong.
Every step between a customer and completing an order is a loss of sales.
- wernercd 9y agoIf Google can measure how many people they lose by a millisecond of added time between a question and a response ( https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/#4c5f914453cf https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sit... )... Then there has to be some sort of measurement out there on how each step causes cart abandonment (or whatever it's called). Its the same reason sites add Single-Sign-On... click click, I'm on a website... vs filling out forms, verification, etc...
- Buge 9y agoYes, but adding 1-click also inserts an extra semi-step into every purchase: the choice of whether to click the 1-click button or the add to cart button. Apparently Amazon finds that adding 1-click does more good than harm.