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Of course - if nobody used it Amazon would remove the button. I doubt that adding 1-click to some other site will greatly increase their sales - that is all I'
by twothamendment 9y ago
Of course - if nobody used it Amazon would remove the button. I doubt that adding 1-click to some other site will greatly increase their sales - that is all I'm saying.
- ipqk 9y agoWell, you would be wrong. Every step between a customer and completing an order is a loss of sales.
- wernercd 9y agoIf Google can measure how many people they lose by a millisecond of added time between a question and a response ( https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sites/#4c5f914453cf https://www.forbes.com/sites/rogerdooley/2012/12/04/fast-sit... )... Then there has to be some sort of measurement out there on how each step causes cart abandonment (or whatever it's called). Its the same reason sites add Single-Sign-On... click click, I'm on a website... vs filling out forms, verification, etc...
- Buge 9y agoYes, but adding 1-click also inserts an extra semi-step into every purchase: the choice of whether to click the 1-click button or the add to cart button. Apparently Amazon finds that adding 1-click does more good than harm.
- vacri 9y agoAmazon didn't start out as an online retail behemoth. There was a time when that patent made them more competitive, especially in the early years of the online shopping experience.
- sah2ed 9y agoLike the article said, Apple licensed the 1-click patent from Amazon in order to offer the same frictionless experience to iTunes shoppers. This was for music sales, before the iPhone was even a thing, if memory serves me right.
- judahjr88 9y agoWell since we're using anecdotal evidence, I would certainly buy from more stores if they had one click. There have been countless times I've abandoned a shopping cart because there was too many steps