4 ms·
I read somewhere that when Bezos told his team to build one click, they came back to him with a 4-click flow. So he told them no, I want one click, and they cam
by Liron 9y ago
I read somewhere that when Bezos told his team to build one click, they came back to him with a 4-click flow. So he told them no, I want one click, and they came back with two clicks (gotta have a confirmation in case that first click was accidental, right?)
So maybe it really was a nontrivial invention for its time.
- Retric 9y agoThe nontrivial bit is it starts a timer which allows users to cancel after a click. This works because delivery is far from instant and is fairly insightful, IMO.
- thaumasiotes 9y ago> This works because delivery is far from instant Not quite. They apply the same approach even when delivery is instant; you can order a kindle book, download it, and cancel the order.