But I can be a consumer without being a US citizen. The study wasn't done on global consumers, it was conducted solely on US citizens. It might seem petty, but

But I can be a consumer without being a US citizen. The study wasn't done on global consumers, it was conducted solely on US citizens. It might seem petty, but its important to be specific when reporting scientific results even for pop sci. This article chops and changes between consumers and US citizens a lot which could cause confusion