BA's long haul PE is called World Traveller Plus and it is only economy plus, not "Business Minus" like PE on CX, Qantas, JAL, etc. So it is better than coach,

BA's long haul PE is called World Traveller Plus and it is only economy plus, not "Business Minus" like PE on CX, Qantas, JAL, etc. So it is better than coach, but only by a few inches. It is generally priced appropriately, though.