Timing could not be any worse. iPhone 8 will be out next month so even the people considering buying Essential will at least wait it out another month to see h

Timing could not be any worse. iPhone 8 will be out next month so even the people considering buying Essential will at least wait it out another month to see how the iPhone is. And by then, the spotlight will be turned towards the iPhone and people will be less excited about Essential. They needed to release this months ago, as far away from September as possible