Indeed, if they've got an oligopoly then customer comfort is not something they're optimising for. In fact, it never was, in that customer comfort was just a m

Indeed, if they've got an oligopoly then customer comfort is not something they're optimising for. In fact, it never was, in that customer comfort was just a means to attract a larger market share. If that's not a concern market dynamics demand a maximisation of profit including maximisation at the expense of, now irrelevant due to lack of choice, customer comfort.